Monthly Archives: June 2017


AFD, deliverers of flag and American Football coaching across the South East, have today announced a new addition to their team, and it looks like he’s going to be a bit of a handful!

Arriving this week is our new ‘Little Rascal’ ball, suitable for the smallest of hands and will allow children from a pre-school age the chance to get their first touchdown!

Little Rascal will be one to catch this summer!

The new ball, which is manufactured by Baden and is exclusively available to AFD in the UK, is just over seven and a half inches in length and is in a bright array of red, white and blue colours.

“We are delighted to be introducing the ‘Little Rascal’ ball to the UK,” says Gur Samuel, managing director of AFD Limited. “Since we started our coaching operation three years ago, we have seen more and more people start their American Football journeys at a younger age, and it seems appropriate that we continue to lead the way by introducing age appropriate products.”

Having been coaching flag football in primary schools over the last few years, earlier this year, AFD launched its new program, Touchdown Time, which is specifically designed for children from the age four upwards. This multi skills program helps children take their first journey towards playing American Football but also teaches catching, throwing, running and jumping as well as dance movements which could be transferred into a variety of sports.

The ‘Little Rascal’ gained its name through a competition on social media and was selected as the winning name by the AFD directors. Tracy Stubbs, who named the ball, will be the first recipient of a ‘Little Rascal’ while the ball will be available on the AFD website from July. Priced at £7.50 including VAT, it will be the perfect accompaniment to the summer holiday fun!


Folkestone Academy B side are celebrating becoming the first winners of the Kent School Satellite Club competition after participating against four other teams today.

The competition, saw schools come from across Kent and show a fantastic level of skill, seeing how the sport has developed over the last three years. First through Sportivate and then Satellite Club funding, many schools in the county, thanks to support from Kent Sport and coaching from AFD, have been able to participate in a new and popular sport. continue reading…


For Lee Walker, PE Teacher at Sir Frederic Osborn school in Welwyn Garden City, it had long been an ambition for him to bring American Football to his school.

The school is the playing base for local side Welwyn and Hatfield Mosquitoes and in December last year, the school had some taster sessions and found that it was definitely something that the students had an appetite for.

But what next? Funds for new sports are not really obtainable out of school funds so where could they go to make this dream a reality? Back to AFD. continue reading…


Since launching its Club Support Scheme six months ago, AFD is proud to announce that it has now helped clubs and schools generate £60,000 towards American Football programs in England.

Since AFD started the Club Support Service in January this year, the company has helped clubs in a variety of ways from helping secure funding or providing marketing support, while also delivering coaching and education workshops. continue reading…

Sandwell Steelers Women

This month we welcome the Sandwell Steelers Women’s programme. Like many of the women’s programs across the country, it’s a team in it’s infancy but one part of a wider club and is building year on year.  continue reading…