Latest News

Titans showing Manchester the place to ‘Bee’ for American Football

Manchester Titans American Football Club is celebrating a huge financial boost ahead of their 2019 season with a £10,000 grant from Sport England which will allow them to expand its Adult Contact program.

During the 2018 season, the Manchester Titans worked closely with partners American Football Development Limited who have in the last couple of years secured over £250,000 in funding for British American Football. The partnership with AFD has led to the Titans Securing funding from Sport England with a remit focused on increasing participation. continue reading…


It may have been just over eighteen months in the making but today AFD, the country’s leading American Football coaching company, announced it’s Club Support Scheme had generated over £200,000 for the sport in the country.

Since AFD started the Club Support Service in January 2017, the company has helped clubs and schools in a variety of ways from helping secure funding or providing marketing support, while also delivering coaching and education workshops.

The investment has seen the ability to purchase hundreds of pieces of personal equipment, field equipment and countless balls all of which have helped ballers across the country.

Not only that but it has seen the creation of schools padded program with four schools already up and playing American Football thanks to support from AFD.

Gur Samuel, vice chairman for AFD Limited was delighted in how much the Club Support Scheme has enabled the sport: “Getting investment in American Football has been something as a sport many of us have tried to do over a number of years.

Our Club Support Scheme has helped give teams across the UK that chance to grow their organisations with much needed funds which they may not have been able to achieve on their own. It’s great seeing programs come off the ground and take flight because we’ve been able to supply the funds they need.”

One such team that has benefited from the scheme is Kent Exiles. Martin Jefkins Club Treasurer comments: “The interest in American Football continues to grow in Bromley, Orpington, Dartford and the surrounding areas. While we have a great volunteer workforce we lacked the resource to be able to take advantage of the new participation levels.

AFD really helped us in focusing our applications needs into the right areas, writing the bid with us and answering any queries along the way. With the club committee juggling full time jobs and running the club, their support took the pressure off while getting us the funds we desperately needed to expand.”

In addition to helping with community clubs, AFD have managed to also bring the sport of American Football to schools across the UK. Four schools are currently playing padded American Football while a further 16 schools have been playing flag football. Together they are helping bring a new generation of players to the sport and creating pathways between schools and local clubs. AFD are happy to work with teams across the country, and as long as you can show a need for investment, they can help.

For more information on the club support services contact AFD on 0203 056 2700 or email

Can you provide a view for our researchers?

We’re working with a team from Cranfield School of Management who want to understand a little bit more about American Football and what drives people to play it.

If you’re a parent or guardian of a child who plays or is thinking of playing, or you’re over 16 and play or thinking about playing American Football (or Flag Football) then they would appreciate you spending a couple of minutes answering their survey!

All responses are completely confidential and are part of an MBA research project.

Please help if you can!

Lions roar through Europe

They’ve been dominating the women’s game of American Football in the UK with five straight victories in the Sapphire series but how would they go against some of Europe’s top women’s teams.

Fresh from the European Diamond Bowl, Jo Kilby of the Birmingham Lions talks to us about how the chance came about, how football is in Scandinavia and what this could mean for the future of women’s football in the UK.


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Kent has a new School Games Flag Football champion following this year’s competition at Polo Farm in Canterbury yesterday.

From the outset it was clear that the skills on display were another level on from the first Kent School Games from the previous year with some sides dominating from the outset. All teams got to play a warm up game to dust off the cobwebs before the tournament proper started. continue reading…

Can Lady Boswell’s make it two from two?

The countdown is on to the second primary Kent School Games and all eyes will be on Lady Boswell’s Primary from Sevenoaks.

Victorious over St Peter’s in Thanet last year in the final Lady Boswell’s will be keen to regain their crown as they do battle with players from 11 other schools from across the county.

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Residents of Medway could be at the forefront of a new sport, following news of a Sport England Small Grant to get Wheelchair American Football started.

Following a session in December 2017 with players from the Medway Dragons Wheelchair rugby league team, Sports Participation Officer Mark Roughsedge was keen to bring the sport of American Football to the people of Medway. continue reading…


Ten secondary schools in Medway will be making their first steps towards the NFL from January when they receive coaching and equipment boosts thanks to a grant from Sport England.

Working with AFD, local Sports Partnership Manager for schools in the Greenacre Sport Partnership Vikki Bell was keen to see the sport grow in the secondary schools as it had done through local community activities.

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Following the success of the first flag football School Games competition this year Kent Sport have confirmed it will be returning for 2018!

After hosting a full day of skills training and competition in April this year, which saw Lady Boswell’s School from Sevenoaks crowned the inaugural winners, the event will return to the University of Kent on Thursday April 26th 2017.

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Following the launch of AFD’s Club Support Scheme at the end of 2016, the organisation has generated over £120,000 of funding into the sport in less than twelve months.

Looking at ways to help more clubs and schools grow their organisations AFD, the UK’s leading American Football coaching company, created the Club Support Scheme to help teams get the funding boost to match their organisation’s ambitions. continue reading…

The London Games are almost here!

The NFL is back and while the season officially started on Thursday with the Patriots v Chiefs game, the majority of sides will be getting their first games underway today.

And in Week 3 of the NFL season it goes international! Yes, on Sunday September 24th the NFL returns to London for the 11th season and as the start of the now famous London Games is only two weeks away we’re launching our London Games Extravaganza!

Every day, every week until the end of October, we’ll be celebrating the return of the NFL to London. There will be profile pieces with fans, competitions and lots, lots more!

And to get the London Games off to a great start we have a fabulous competition for you! Want to see an NFL game for yourself? Well we’re giving away the chance for you to win two tickets to the Minnesota Vikings and Cleveland Browns game on the 29th September. And all you have to do is click here to enter!

So come on and join in the fun!



AFD, deliverers of flag and American Football coaching across the South East, have today announced a new addition to their team, and it looks like he’s going to be a bit of a handful!

Arriving this week is our new ‘Little Rascal’ ball, suitable for the smallest of hands and will allow children from a pre-school age the chance to get their first touchdown!

Little Rascal will be one to catch this summer!

The new ball, which is manufactured by Baden and is exclusively available to AFD in the UK, is just over seven and a half inches in length and is in a bright array of red, white and blue colours.

“We are delighted to be introducing the ‘Little Rascal’ ball to the UK,” says Gur Samuel, managing director of AFD Limited. “Since we started our coaching operation three years ago, we have seen more and more people start their American Football journeys at a younger age, and it seems appropriate that we continue to lead the way by introducing age appropriate products.”

Having been coaching flag football in primary schools over the last few years, earlier this year, AFD launched its new program, Touchdown Time, which is specifically designed for children from the age four upwards. This multi skills program helps children take their first journey towards playing American Football but also teaches catching, throwing, running and jumping as well as dance movements which could be transferred into a variety of sports.

The ‘Little Rascal’ gained its name through a competition on social media and was selected as the winning name by the AFD directors. Tracy Stubbs, who named the ball, will be the first recipient of a ‘Little Rascal’ while the ball will be available on the AFD website from July. Priced at £7.50 including VAT, it will be the perfect accompaniment to the summer holiday fun!


Folkestone Academy B side are celebrating becoming the first winners of the Kent School Satellite Club competition after participating against four other teams today.

The competition, saw schools come from across Kent and show a fantastic level of skill, seeing how the sport has developed over the last three years. First through Sportivate and then Satellite Club funding, many schools in the county, thanks to support from Kent Sport and coaching from AFD, have been able to participate in a new and popular sport. continue reading…


For Lee Walker, PE Teacher at Sir Frederic Osborn school in Welwyn Garden City, it had long been an ambition for him to bring American Football to his school.

The school is the playing base for local side Welwyn and Hatfield Mosquitoes and in December last year, the school had some taster sessions and found that it was definitely something that the students had an appetite for.

But what next? Funds for new sports are not really obtainable out of school funds so where could they go to make this dream a reality? Back to AFD. continue reading…


Since launching its Club Support Scheme six months ago, AFD is proud to announce that it has now helped clubs and schools generate £60,000 towards American Football programs in England.

Since AFD started the Club Support Service in January this year, the company has helped clubs in a variety of ways from helping secure funding or providing marketing support, while also delivering coaching and education workshops. continue reading…


Thursday 27th April saw the University of Kent play host to the first ever Kent School Games Flag Football competition.

Having first been introduced to children across the county three years ago, and been a demo sport at last year’s Kent School Games, AFD, who were instrumental in the growth of the game in Kent, worked with Kent Sport to bring together the first ever competition. continue reading…

Sports Minister scores a touchdown in Aylesford

In one of her final duties ahead of the general election, Sports Minister, Tracey Crouch MP, paid a visit to St Peter’s Primary School in Aylesford and participated in a PE lesson of flag football on Friday 28th April.

St Peter’s could be taking a big step forward in producing a potential NFL star of the future as the school has been awarded a set of equipment to play flag football in the school which Ms Crouch presented to them. continue reading…

Can you help walk 8707km?

Well ok, we don’t expect you to walk, or run every single step of that, but could you do a portion of it and help send the GB Women’s side to the World Championships?

This weekend, the team are asking for the American Football community to come together and literally help them take steps towards their goal of going to Canada in June to be the first British team to ever make the World Champs. continue reading…

Next stop the Super Bowl – Aylesford Primary celebrate a boost to their American Football ambitions

St Peter’s Primary School in Aylesford are taking another step forward in producing a potential NFL star of the future with news of an award of a set of equipment to play flag football in the school.

The bag, which was one of eight awarded to schools across the county by Kent Sport will be officially presented to the school on Friday 28th April 2017 by the school’s local MP and Minister for Sport, Tracey Crouch. continue reading…

Can you spot the signs ahead of Wear a Hat Day?

Last month we announced we were working with Brain Tumour Research ahead of its big fundraising activity – Wear a Hat Day.


You might recall that despite the fact that brain tumours kill more children and adults under the age of 40 than any other cancer, only 1% of the national spend for cancer research is allocated to this devastating disease.


But how can you spot the symptoms? The first thing to know is that brain tumours can present themselves with a whole variety of symptoms largely depending on the part of the brain is affected. But if you are experiencing multiple symptoms then be persistent in getting them investigated. continue reading…


AFD, deliverers of flag football coaching across the South-East of England have today launching a new sports program called ‘Touchdown Time’.

‘Touchdown Time’ has been specifically created for Key Stage 1 pupils in line with the requirements of the National Curriculum for PE. Children learn a range of movements as well as take part in competitive game based situations. continue reading…