Business Development

Judith Ineson – Director of Business Development

After a degree in journalism from City University, Judith’s career started in sport, working for a company running five a side soccer leagues and soccer coaching, before moving into club management in basketball, first with Crystal Palace and then London Towers with both teams playing in the prestigious BBL.

Judith’s career moved in to PR and marketing working for a range of businesses from fmcg to retail in both in-house and agency roles. She has vast brand experience working with household names Costa Coffee to Britvic, Yakult to Argos. She has also huge event management experience undertaking projects from concerts in the Royal Festival Hall to the Argos Christmas in July media press launch to the RHS Chelsea Flower Show.

Judith played netball for many years rising through club, county and regional levels to become an England player in her early twenties. She is also a qualified coach and umpire.

Of working with AFD, Judith comments:

“I am passionate about sport and about promoting such an exciting game to a wider population. The game is growing massively in the UK and am looking to work with a range of partners to help grow it further.”